snapple

 Challenge:

Heightened competition and diminishing media presence have caused older generations to overlook Snapple for more contemporary iced tea brands. The challenge is to rekindle interest in Snapple as a brand.

insight:

The taste of Snapple allows you to live more, as a fun, full-bodied drink that satisfies.

Art Direction & Copywriting: Yiwen Wong, Will Paquin, Vanessa Xu,

DP & Editor: Yiwen Wong